Spring 12 Preview

by SMITH Spring 12

COTERIE 18.19.20

Booth #: 3531 Level: 3

For appointments contact: Stephanie@bysmithcollection.com

or call 212.777.2479

Hello! Here are a few of my favorite looks for Spring 12! These original prints were developed from a few of my acrylic paintings. I am introducing cashmere + custom prints + a variety of separates and lots of C O L O R. The dress pictured above features a sleeve that can be worn several ways---two dresses in one? I am very happy with this collection!

I would like to send a special thank you to my incredible Spring 12 photo shoot crew:

Hair Stylist: Nick Pagano | Owner of ID Salon + Goldwell Style

Make Up: Dexter Phillip | DEX New York

Model: Ashley Sherrill of Wilhelmina Models

Stylist: Mimi Corwin

Photographer: Jay Sinrod

Coordinator: Stephanie Cercone

Location: Union Square Studios

More behind the scene pictures coming soon!

Events:

The Clothes Tree by Deborah | Birmingham, AL

by SMITH Trunk Show | September 15.16.17.18 | Shop Fall 11!

Coterie | New York | Javits Center

Booth #: 3531 Level: 3

Appointments: Stephanie@bysmithcollection.com

Fashion's Night Out

Hello!

Tonight we will be showcasing by SMITH Fall 2011 at Diana Warner's grand opening for Fashion's Night Out. It will be a great time so stop by if you are around anytime from 5:00 pm- 11:00 pm! DJ Essjay will be providing tunes + yummy baked treats from Pate a Chew and Bonnie Bakes ---

This Friday, Stephanie + Grant + me will be attending The Gen Art's Fresh Faces in Fashion Show @ 7 P.M. and I can't wait! The show will take place in The Grand Ballroom of The Manhattan Center and the after-party will take place at 404 Event Space.

Steph and I can't stay too late as we have an early morning Saturday for our Spring 2012 shoot! We are shooting at Union Square Studios all day---so get ready for sneak peaks on twitter:twitter.com/by_smith = Follow us to see the pics!

Dexter Phillips + Jacob Paul + Me

Model: Ashley Sherrill | Spring 2012

Nick Pagano + Me @ Gen Art Fresh Faces 2010- Miami

Our team is incredible:

Hair: Nick Pagano (who I met and became friends with through my Gen Art Fresh Faces in Miami experience), Make-Up Artist: Dex Phillips of DEX New York, Model: Ashley Sherrill- friend from home who is now apart of Wilhemnia New York, Stylist: Mimi Corwin, and Photographer: Jay Sinrod

It's gonna be great!

This upcoming Monday we are having a by SMITH Trunk Show @ Chelsea Market at the blues JEAN BAR Pop Up store--be there to sip champagne and shop the incredible jean selection and of course--our Fall 2011! We will be there from 5 P.M.- 9:00 P.M.- look for more details on our fan page and on twitter!

Coming up:

The Clothes Tree by Deborah of Birmingham, Alabama

by SMITH Trunk Show: September 15th- 17th

http://theclothestreebydeborah.com/

Coterie Trade Show starts: September 18.19.20 | by SMITH Booth # 3531, Level 3

Store buyers make show appointments today: stephanie@bysmithcollection.com

That's all for now!

Fall + Color= Happiness

Hello! Our summer interns have come and gone---I can't believe summer is over! I am not going to lie...I am the girl that loves turtle neck season so I am looking forward to the cold weather. The weather I am not looking forward to this week is Hurricane Irene. I never thought I would be worried about a Hurricane living in New York.

Our first fall delivery, full of bright colors, has been shipped to all our stores! We are booking trunk shows for this fall so if you are a store owner reading this---contact us now! We are pretty booked at this point through October. I am personally attending a by SMITH trunk show at Part Two in Tuscaloosa (Roll-Tide!) on October 21st! I am very very excited about this one!

Spring 12 samples are almost complete---I am itching to get them. Our shoot is scheduled for September 10th so be on the look out for sneak peaks on facebook and twitter.

For this entry I decided to spice it up a little bit and go "shopping" in one of our favorite stores carrying by SMITH this fall--pick of the week: Uniquities | Chapel Hill | North Carolina

I put together accessories and shoes I would pair with my by SMITH look from Uniquities.

You can shop this look online or go to the store!

Check out their website: http://www.uniquities.com/

Fall 2011 in stores this week!

Fall is hitting stores all over the globe this very week! I have been waiting for this week since early February when I started selling this season. Check out our store list http://www.bysmithcollection.com/stores.php?reg=1&state=all

to find out where to shop by SMITH! If you have any questions about our Fall 2011 pieces contact us directly @ sales@bysmithcollection.com and we will get back to you as soon as possible.

Suzanne, Stephanie, Me, Michelle, Amanda

Recently we attended The Luxury Review- Rolls-Royce Event in The Hamptons. The amazing afternoon brunch, located at an estate in Watermill, was catered by James Beard Awarding Winning Chef, Patrick Connolly (Chef and Owner of Bobo, NY Restaurant). Suzanne Connolly (above, far left) is amazing and is a part of The Rand Luxury team. She is the mastermind behind The Luxury Review Events. We had a great time--thanks to everyone at Rand Luxury! On a side note- while staying in Sag Harbor, Stephanie and I ate at LT Burger---wow that place is tasty!

In this picture Stephanie and I are showing off our new car-- isn't it amazing? Okay- no, but we are sporting our new by SMITH Fall favorites. I am wearing The Bryant Park Dress which is a dress that is very delicate and special as the squares on the skirt are cut out by hand and is made of Thai Silk. Stephanie is wearing our East Village Skirt in black which is perfect to wear dressed up or with a cotton T and flats.

Things to look into:

Wondermode is offering this deal right now-

-When spend $125 or more per Designer shipping within USA - free UPS ground. Takes 3-5 working days from time Designer ships.
-International free shipping when spend $250 per Designer or more.

So check out by SMITH on wondermode: www.wondermode.com

Still interested in by SMITH Spring 2011?? Please email sales@bysmithcollection.com to find out what we have left in stock for 70% OFF-- now thats a deal

Off to INDIGO-- a great textile show to check out fabrics for Fall 2012---always planning....so far ahead!

Fall 2011 is coming!

Our first shipment for Fall 2011 is coming soon...so very soon! This collection will be featured in stores all over the globe---several in Japan + Canada + Indonesia + West Coast + Mid-West + new stores all over the South East---so look out people.

Stephanie and I decided to take a few snap shots of our favorite Fall 2011 looks that are not online at this time. If you are searching for the look you want to snatch up from your favorite store carrying by SMITH this fall--take a look! Viewers wanting to admire my professional modeling skills please feel free--to applause (if you know me) or laugh for that matter...

Shop by SMITH on http://bysmith.wondermode.com/shop (For Fall 2011 Pre-Orders)

Wondermode is an awesome site---check it out and shop all the brands on the site. If you become a new member you will receive $25 OFF your first purchase $125 and over---good deal! Click this link for the "summer of wonder" special: https://www.wondermode.com

Upcoming events:

Next week we are having a by SMITH private sale event with www.edressme.com---to shop these amazing deals sign up for their member only sale:

www.edressme.com/private-sale.html

This Saturday, July 16th, from 6pm-9pm @ The White Rabit our friend/blogger, Jacob Paul is co-hosting an event called, "Conspire to Inspire." This event is held every month, bringing together the "best" of the best in entertainment, music, fashion, music, art, technology and non-profit sectors. The organization picks a charity each month to benefit---this month: http://www.engadiministries.org/Engadi/Home.html (by SMITH ties up for auction)

More about the event from Jacob's blog:

http://jacoboheme.com/2011/07/12/jacoboheme-and-conspire-to-inspire/

Don't forget we are accepting Fall 2011 Interns now---to apply please send your resume to stephanie@bysmithcollection.com---deadline is July 31st. P.S. This internship would mean involvement in our Spring 2012 photo shoot + Spring 2012 trade show assistance...hello good experience---We have been receiving great submissions so far---don't wait to apply!

Black on black...

Before our sample sale--setting up!

Ruth showing off her Katz's Deli...meat

Dinner at Bobo, West Village

Harris + Me @ Gen Art Film Festival

Stephanie + Me @ Gen Art Film Festival

Yesterday I rolled out of bed...went into my closet to get dressed and pulled out my black Soho Shorts and very casually grabbed a black tank to wear with it. I don't think I have ever worn black on black---I am normally dressed in so much color that I could be mistaken for Rainbow Bright's twin (extreme comparison). I couldn't help but think, does this mean I am morphing into the all black wearing group of people that fills this city?

When I came into work Stephanie (my little New Yorker) greeted me by saying, "oh you look like me today!" Anyway that being said please expect Spring 2012 to lure you in with vibrant colors and saturated jewel tones because I still love bright colors and always will! And if you see me wearing black on black tell me to go home and change into a hot pink shirt.

My bestie Ruth was in town all last week which was so much fun having her here! She actually helped me get some ideas together for Spring 2012. We also hit all the best food spots while she was here:

- Grimaldi's Pizza, Brooklyn

-Katz Deli, Lower East Side

-Bobo, West Village (the best---atmosphere, food, service)

-Central Park Boat House, Central Park

-Sophia's, Midtown East

We attended Gen Art's Film Festival for night #6 which was the featured film, "American Animal." The very interesting and "dark comedy" was written by Matt D'Elia who also stars in the film. I am not a film critic so I will leave that up to someone else--but all in all it was entertaining. The after-party was at Avenue on 10th avenue which is a really cool venue!

Check out the links to find out more about the film:

http://www.youtube.com/watch?v=JJYs10yQLo0

or http://www.americananimalmovie.com/

Our sample sale was a hit! We had lots of shoppers, cocktails, and best of all Baked by Melissa cupcakes---those little things are so tasty. They actually remind me of the danger of popping a can of Pringles potato chips...need I say more--danger

Last week we signed on for two incredible events called The Luxury Review a division of RAND Luxury taking place this fall in New York and Los Angeles. These exclusive events are a way to showcase the latest luxury products and services. We are looking forward to this event and have really enjoyed getting to know The Luxury Review team--they are awesome!

More about both events:

New York

http://theluxuryreview.com/2011/02/18/the-luxury-review-new-york/

Location: Metropolitan Pavillion

Date: October 12th, 2011

Los Angeles

http://theluxuryreview.com/2011/02/18/the-luxury-review-los-angeles

Location: The Petersen Museum

Date: November 9th, 2011

Who is coming?

Invited attendees for this event include members of the press & media industry, editors, product analysts, studio executives, product integration & product placement professionals, tv/film producers, personal shoppers, stylists and special guests.

Check out this great article featuring Jewelry Designer and Owner, Diana Warner of Diana Warner New York: They featured by SMITH in their store pics and gave us a mention! Thanks Diana Warner + wonderful team!

http://ny.racked.com/archives/2011/06/20/jewelry_designer_diana_warner_opens_a_gramercy_boutique.php#now-open-diana-warner-2

That is all for now----back to work at the office with Stephanie and intern Ashley! For the latest by SMITH updates follow our twitter, www.twitter.com/by_smith

Happy early Birthday to my younger sister, Margaret Leigh! June 23rd is her big day! Happy Birthday today to Jodi!

Summer has arrived!

Dex, Jacob, Me

DEX New York- so pretty!

The summer heat has entered this city and I have a love-hate relationship with it. Things have been pretty busy around the office prepping and finalizing Fall 11 production/orders and getting the ball rolling with Spring 12. For my Spring 12 Collection I am doing my own prints which has been a really cool process beginning with a painting I created. My spring inspiration right now is a mix of Jackie O + her time spent vacationing on The Amalfi Coast...more to come soon! Most importantly Fall 11 is coming to stores hopefully near all my readers soon! Two months to go ladies-

Stephanie my incredible new Business Coordinator officially started two weeks ago and I believe she has changed my life. For starters the girl is hilarious so that definitely gives her 6 out of 10 points in my book + she is smart(+3) and oh so helpful (+1) so yes I am in love= 10 points. Stephanie is a very close friend of Collier's and they worked together in The Hampton's for Pucci a couple years ago so she introduced us! Another addition to our summer team are our by SMITH interns Ashley (soon to be Junior at UGA) and Sally (soon to be senior at UA- roll tide)! We have a full house here, but we are definitely enjoying our time together and staying busy in our new space.

Last week I was interviewed by New York blogger, Jacob Paul:

http://jacoboheme.wordpress.com/2011/06/04/urban-palate-smith-sinrod/

We had a great time during the interview and we actually got together yesterday for a day of fun. Jacob introduced me to his friend, Dex Phillip, who is CEO of DEX New York which is a makeup label considered to be "the evolution of mineral makeup." His product is natural, but not boring with blah neutrals instead he has vibrant street and runway ready rich color options all named after different streets and landmarks of New York (like my spring+fall collections). I was a lucky girl yesterday and received a make over done by Dex himself! Jacob recorded our session for part of his blog feature on Dex and his company. See above for pictures! Check out his website: www.dexnewyork.com

We are having my first New York Sample Sale next week and we would like to invite our local fans and friends to come by our studio to shop, eat, drink, and scope out our new location.

Updates & Events:

Diana Warner New York is officially opened! Her store is awesome---New Yorkers go by to shop her amazing jewelry and clothes...42nd 21st Street on the corner of Park Avenue

Market: Starts tomorrow!!! June 9.10.11.12.13. in Atlanta AmericasMart, by SMITH Holiday will be showing in Linda Underwood Showroom, Suite 11N101 for appointments or questions please contact sales@lindaunderwood.com or stephanie@bysmithcollection.com

Sunday, June 12th from 12:00pm-5pm Dex (our new friend) is celebrating summer at Donna Karan New York, 819 Madison Avenue between 68th and 69th: Shoppers will receive a 10% discount and a complimentary make-up application by DEX New York!

by SMITH NYC Sample SALE: June 16th, Thursday, 12:00pm-8:00pm @ our new studio!

195 Chrystie Street, Suite 403C

Stephanie and I are both updating twitter so you may see a tweet from -SC (thats Steph) and -SS (thats me)

Exciting personal news---my older sister is pregnant! I am so excited I get to be "Auntie Miff" to someone else! Congrats Holland! Love you!