By Smith on www.edressme.com

Wow time has been flying since my last post...I am so excited about my latest update for By Smith- we are now on edressme.com! This has all been in the works for a while, but as of yesterday By Smith was introduced on the site. I am selling 5 of my best looks from my Spring 2011 Collection on the site which are now up for pre-order now. Check it out: http://www.edressme.com/dressespreview.html

For those of you who do not know what e-dressme.com is:

E-dressme.com was established in 1999 and is an exclusive online shopping site which features designers such as Nicole Miller, Betsey Johnson, Anna Sui, Trina Turk, and many more established brands. The e-dressme headquarters is in New York City where this idea of selling By Smith became reality this past summer when I met with Joanne who is CEO of e-dressme.com (this was one of my updates that I mentioned in a previous post this summer). Joanne has already been so wonderful to work with as she is so encouraging and very supportive of By Smith.

Good things are happening for By Smith this holiday season! Tomorrow I am attending beautiful niece's 2nd birthday bash in Montgomery, AL. Chappell's bash will be Sesame Street themed and I told my sister I would dress up like a chicken (my halloween costume from last year) if she wanted me too, but I am not sure if that will be happening. There will definitely be an update with a photo if it does happen. I am heading home for an early holiday break after my weekend in Montgomery on Monday. Next week- I am having a photo shoot, invite only sample sale, and of course a breather for Christmas! I am looking forward to it! More to come soon...

Happy Thanksgiving!!

I had a wonderful time in Mobile this past weekend! We had a great turn out at our trunk show at Holiday, Inc. I stayed with some of my best friends from college so we had a mini college reunion! My friends Randall and Allison helped work the second day of the trunk show on Saturday which was really sweet! Thanks Randall and Allison!

I am now home in Pensacola with most of my family for Thanksgiving!

Our first By Smith Black Friday online sale starts Thursday morning and goes through Friday at midnight. We are marking all Fall 2010 items 10% off for the sale only! The promotional sale will appear on each customers receipt. All items will ship out Monday morning- so get your holiday shopping finished up early! Some items are already sold out!

Have a Happy Turkey Day from By Smith!!

Updates

Hello!

This past month has been a busy one for me! I was in New York for over two weeks working on a few things for By Smith. While I was in New York I was able to attend The Gen Art Resurrection Benefit on November 4th at The Hudson Hotel. A little bit about the event:

The event was hosted by 20 of our successful alumni film and fashion talent including Edward Norton, Kate & Rooney Mara, a Benefit Committee of 40, with DJ Reach spinning, photography exhibition, with a live model fashion vignette.

Proceeds from the party went to filmmakers and designers who suffered monetary losses when Gen Art (for-profit production company) went into bankruptcy. Any donations are tax-deductible as permitted by law. Gen Art will be put up for sale later in November in what we hope will be an acquisition by an enlightened and visionary entity.

Wall Street Journal:
http://blogs.wsj.com/bankruptcy/2010/10/18/arts-company-crafts-benefit-to-repay-creditors

The event was great and I really enjoyed seeing some people that I met through Gen Art Fresh Faces in Fashion in Miami. I hope the best for Gen Art as they helped my career tremendously through FASHIONmiami which was featured on MTV's show "The City."

Another exciting update from NYC- I had the chance of a lifetime and was able to go to lunch with Bud Konheim, who is CEO of Nicole Miller. If you do not know who he is or anything about his success stories behind Nicole Miller, google him right now.

He gave me a tour of the entire Nicole Miller wonderland and it was amazing! I was able to talk to him over lunch and it was an incredible experience.He is an expert in the fashion industry so it was quite the opportunity to pick his brain for two hours. Lunch with Bud....checking yes...to making my top 10 list.

When I returned from New York it was time to send out my holiday shipments to stores which kept me busy all week. By Smith is popping up in new stores this month: Scout & Molly's- Raleigh, NC, Scout & Molly's- Chapel Hill, NC, Monkees of Lake Norman- Davidson, NC, Olive- Jacksonville, FL, C.Orrico- Palm Beach, FL, Snappy Turtle- Del Ray Beach, FL, and Belle Femme Boutique- St.Croix, U.S.V.I.!

This weekend I am headed to Mobile for a trunk show at Holiday, Inc. The trunk show will be a two day trunk show, lasting Friday until Saturday afternoon. I will be bringing Fall 2010 pieces so if you are a reader in the area stop by to shop early for holiday gifts!

The pictures I included are from before and during The Gen Art Benefit. The solo shot of me shows how to wear By Smith Shorts with tights during Fall. Wow! Look at that you can wear them all year round...isn't that amazing?

This past weekend was my older sister Holland's 27th Birthday and our whole family went to Montgomery to celebrate. Happy Birthday Holland! Holland is a photographer and this weekend I was her assistant on one of her shoots which was really fun! She is really talented, check out her fanpage on facebook: http://www.facebook.com/pages/Holland-Williams-Photography/153619068004962?ref=ts

Alright that's all for now my friends...more to come later this week!

Kensington Coat in Bella Magazine

I love this picture!!

By Smith Bridesmaid Dresses!!

Congrats to Raiza and Sal Ferraro! They had their wedding in St. Augustine and it was so beautiful! The weather was so perfect! We stayed in this adorable bed and breakfast called The Agustin Inn. The breakfast was out of this world! We had pumpkin waffles with apples on top...yummy. The dresses looked so great on everyone! It was a wonderful weekend with family and friends.

Park Avenue Fashion Week: By Smith Trunk Show at DownEast

We are having a Trunk Show at DownEast in Winter Park, Florida this Saturday from 11:00 am to 4 pm! This event is a part of their Fashion Week so it should be a great turn out. I am hitting the road tomorrow morning to head that way. I am also very excited because on Saturday night I will be attending a wedding in Saint Augustine and the bridesmaid dresses are By Smith. I will post pictures when I return from this weekend.

Atlanta AmericasMart Spring 2011 Show

This time last year I was prepping for my first apparel show ever. I remember being so nervous because I did not know what to expect.

My Spring 2011 is my third collection and I am so excited to show it to buyers this weekend! My collection is a part of The Linda Underwood S h o w r o o m, Suite 11N101...so there I will be Thursday until Monday! More updates to come after the show!

Support Breast Cancer Awareness Month

This month we are promoting Breast Cancer Awareness by donating $11 to Breast Cancer Research for each design sold on www.bysmithcollection.com. This $11 represents my Mother's 11 years of being Cancer free. Christmas is around the corner so shop early and support a good cause!

"Sip, Shop & Socialize"

Shop By Smith Fall 2010 and Annie Griffin Collection Fall 2010! We will be there selling together!

Pictures from Passion for Fashion at Gus Mayer, Birmingham

Pictures taken by Andrew Hester

Trunk Show at Hemline on Magazine in New Orleans!

This friday I am having a trunk show at Hemline on Magazine Street in New Orleans. I will be there from 10 am-7pm and would love to see all NOLA friends and fans there! Thanks to everyone who made it to my trunk show at The Market & Mainly Shoes in Pensacola!

By Smith in Lexington's Top Dressed Fashion Show!

On August 19th, By Smith made an appearance in Lexington's Top Dressed Fashion Show.

We were quite proud of the Victoria Dress (in green) - it rocked the runway!

Thank you, Bella Rose!

Check out Bella Rose in Lexington, KY to find By Smith's Fall 2010 collection.

For more pictures from the show, click here.

Atlanta AmericasMart Starts Tomorrow!

Passion for Fashion at Gus Mayer in Birmingham!

Spring 2011 Photo Shoot Production Shots!

On August 21st: By Smith Fall 2010 Trunk Show at Effie's!

Spring 2011 Preview!

My trip to NYC

Hey Guys!

Just wanted to share some pictures from my recent trip to New York City. My older sister, Holland, joined me and we had a great time. I was there for a few business meetings.

More to come on those later...

On our way from Times Square to the Fashion District, we stumbled upon 32 mannequins lining the street.

Each mannequin was sponsored and designed by a different designer or design organization/institution.

It was unique because each garment was made from sustainable materials... it was really cool to see how creative and resourceful the designers were.

My personal favorite was Jason Wu's dress; made from burlap fabric.

Click here to read more about it.

Fall 2010 is now in stores!!

Now is the time to shop our Fall 2010 collection in a store near you!

This collection has already received so much recognition as it is the collection that rocked the runway in FASHIONMiami, Miami Fashion Week and made a debut on MTV's fashion forward reality show, The City.

Check out our store list to find a retailer near you... then shop till you DROP!

Our First Year in Pictures