Thursday, June 24, 2010

The By Smith Journey.......




Hi guys!

So exciting things have been happening for By Smith! I was so excited that my collection received so much air time on "The City" last week! It has been great exposure for my line and to be honest I have been swamped with work ever since the show aired, but I am not complaining. It has been wonderful!

The weekend before the airing of show, we showed my collection in The Linda Underwood Showroom for The Holiday 2010 AmericasMart show in Atlanta. We really had a great show! We are now a permanent line in the showroom. This is very very exciting news! Collier and I have opened 31 accounts on our own and now we are passing the torch to our new Sales Rep, James. James is AWESOME! We love him and I believe he is going to do a great job with my line. He is actually on the road with By Smith right now. Now Collier and I have more time to focus on promoting the line, trunk shows, and everything else we have going on with the business. So I guess for now- no more road trip stories, sad. Although we are passing on our sales torch we are both feeling rather accomplished with where the company stands with 11 months of work under our belts.

August of 2009, we were selling By Smith to only 2 stores and with a lot of traveling in the Jetta and hard work we built the brand to where it is today. Its been a roller coaster with trial and error, but we both agree that with every little mistake we have made we have learned something. We were just two little girls that believed in what we were doing and put everything into it and it really has paid off. Our 1 year anniversary for By Smith will be July 27th, 2010!

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